Case Study #3

""Goldman Sachs Upgrades Lamar""

Lamar Advertising Co.

News Event

January 17, 2017 at 7:00:00 am (EST) — Goldman Sachs upgrades Lamar Advertising to buy from neutral.

Market Alert

As the market opened, Lamar Advertising began trading in a volatile fashion. NewsHedge alerted its clients to the unusual trading event at 9:54:38 am (EST) when shares dropped from a high of $73.93 to $73.36. Despite the swift drop, shares remained in positive territory.

Social Context

As news broke, Wall Street instantaneously took to Twitter to share information. According to Metricle’s quantitative Twitter data, Twitter posts for Lamar Advertising produced a positive “buy” signal—as visually seen below.

Alpha Generation

Over the next several trading sessions, our quantitative data continued to produce a positive “buy” signal—giving our clients even more conviction to remain long, or to add to their long position.

Systematic Trading Data

To review systematic trading data associated with this case study, or to inquire about backtesting our data, contact us at sales@newshedge.com.