# Case Study #3

""Goldman Sachs Upgrades Lamar""

Lamar Advertising Co.

#### News Event

January 17, 2017 at 7:00:00 am (EST) — Goldman Sachs upgrades Lamar Advertising to buy from neutral.

#### Market Alert

As the market opened, Lamar Advertising began trading in a volatile fashion. NewsHedge alerted its clients to the unusual trading event at **9:54:38 am** (EST) when shares dropped from a high of **$73.93** to **$73.36**. Despite the swift drop, shares remained in positive territory.

#### Social Context

As news broke, Wall Street instantaneously took to Twitter to share information. According to Metricle’s quantitative Twitter data, Twitter posts for Lamar Advertising produced a **positive “buy”** signal—as visually seen below.

#### Alpha Generation

Over the next several trading sessions, our quantitative data continued to produce a **positive “buy”** signal—giving our clients even more conviction to remain long, or to add to their long position.

#### Systematic Trading Data

To review systematic trading data associated with this case study, or to inquire about backtesting our data, contact us at [sales@newshedge.com](mailto:sales@newshedge.com).